It costs over 3 million dollars to air a 30-second commercial in super bowl. However, PETA, animal right activists, took advantage of the super bowl exposure and yet did not pay that 3 million dollars. How did they do it?
They made an ad which was too sexual for TV and purposefully got banned from the super bowl and yet, as you can guess, people swarmed to their website to see it!
Interesting enough, once you watch the 30-second sexy commercial, the 2nd commercial, which I suspect was the original one,
will be played instantly with a much stronger and convincing message.
To watch the commercial click here
Reza Sabernia
Feb 1, 2009
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